It also highlights any major spikes or dips in streams to help you better understand what type of content has resonated the most with your audience. Looking at this from the podcast level allows you to get a glimpse into the growth of your podcast, episode to episode. A stream is calculated after a full 60 seconds have been played. But for a quick breakdown, read on for what these metrics are, what they mean, and how they can help you continue to gain followers, listeners, and, eventually, loyal fans.Īt both the podcast and episode levels, you’ll be able to see the number of starts-that’s how many people actually press play-as well as the total number of streams. In our series The Input, we do a deep dive into these numbers with the help of Spotify experts. However, we’ve found that looking past that number and zeroing in on a few other important metrics is far more informative in measuring the growth and engagement of your audience.
Many podcasters believe that focusing on total consumption time is one of the best indicators of success. At Spotify, we offer some key metrics that can help you determine how effectively your podcast is reaching listeners and how well you are holding their attention. You’ve put your blood, sweat, and tears into a killer podcast-now it’s time to focus on the numbers.
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